To meet the rising demand for supply chain transparency among the consumers across Asian fashion markets, the leading blockchain-based supply chain solutions for brands and retailers SUKU has partnered with leading blockchain and mobile service provider Exicon.

The founder of Exicon and former Bitcoin.com CEO, Stefan Rust said that there is a rapid rise among the consumers who prioritize health and sustainability while making shopping-related decisions. To meet this rising demand, SUKU is helping the retailers and brands by providing them with tools that prove the origin of the product sustainable and ethical. They are looking forward to spreading awareness to the Asia-based fashion brands and retailers whom they work with about their blockchain-powered supply-chain solution.

Mr. Rust also said that in the world, for brands to make their sustainability credentials clear, there is a trillion-dollar opportunity as more than 17% of consumers are willing to pay an extra amount for the brand’s sustainability credentials. More than 70% of consumers in one of the largest consumer markets in the world- China, expressed that if they purchase eco-friendly products they will continue to spend more time and money.

CEO of SUKU, Yonathan Lapchik said that the brands that opt for sustainability could be surprised by how much consumers are willing to reward them which is leading to the demand for supply chain transparency to grow at an unbelievable rate. He said that they are excited to partner with Exicon by providing product traceability solutions to support brands and retailers across Asia. In this new, global consumer culture their blockchain-powered solution will expand where authenticity, health, ethical product sourcing, and sustainability are valued.

In the global fashion market, this partnership between SUKU and Exicon will help in supporting the growth of the circular economy and will enable waste reduction and support more sustainable industry practices.

SUKU’s aim is to use blockchain-powered supply-chain solutions to make commerce more efficient and transparent. To meet the demand of the rising number of conscious customers SUKU provides transparency to the brands and retailers by leveraging the traceability enabled by blockchain. SUKU is headquartered in Los Gatos, California and is developed by Citizens Reserve, Inc.

Exicon is a company that is bringing commerce to the era of the blockchain. They help the business to develop new innovative business models by integrating the paradigm-shattering technology. To increase transparency, the profit of global commerce and sustainability is their vision.