Spell & Outland Denim begins a long-term partnership

Spell, a Byron Bay-based label, has teamed up with Outland Denim, a sustainable B-Corp, to launch a limited-edition capsule denim line. The collaboration is the start of a long-term relationship between the brands, with Outland Denim expected to create more Spell denim styles.

Outland Denim’s stand-alone manufacturing and finishing facilities in Cambodia have produced the new collection, which not only employs young women who have been exploited but also produces denim in innovative and sustainable ways.

Elizabeth Abegg, co-founder, and chief brand officer of Spell, said the collaboration lets the company achieve its sustainability goals. They’ve spent the last three years mapping their supply chain, and sustainable denim has been tough to come by. But thanks to their collaboration with Outland, a company dedicated to eliminating exploitation and using less natural materials and chemicals in its Cambodian factories, they’ve been brought to an entirely new level of supply chain transparency and responsibility.

She added at a time when collaborations are critical to making positive progress, they are so proud of this relationship.

The five-piece capsule collection was created from the cleanest raw materials and methods possible, including 100% organic cotton, zero harmful chemicals, 100% vegan materials, and cutting-edge water and energy conservation technologies.

James Bartle, the founder of Outland Denim, added that partnership between brands would help the apparel industry deliver more sustainable results.

He said they admire what Spell has accomplished in terms of a brand and, as a result, a culture where women can interact. Seeing their production house perform through the Spell modeling lens has been a pleasure to see. Spell has a powerful look and a classic sense of personality.

If they are going to revolutionize the apparel industry, if they are going to use it to enrich people’s lives and protect the world, they need to work on ideas,” he said.

The Outland Denim x Spell partnership line will be available to buy on the Outland Denim and Spell websites beginning May 7.

Recent Posts

Uncaged Innovations partners to launch leather alternative

Biomaterial company, Uncaged Innovations, has collaborated with ten independent fashion brands to launch Elevate, a new eco-friendly luxury leather alternative.

20 hours ago

Rudolf enhances digital pigment printing

Rudolf introduced the Digital Pigment Printing Toolbox, a package of pre-treatment products to improve the quality and sustainability of pigment…

20 hours ago

Aquafil Group unveils sustainable yarns

Aquafil Group, the innovator behind ECONYL regenerated nylon, has launched the ECONYL Bespoke Collection that mimic the aesthetics of natural…

20 hours ago

GTT and Golden Long John pioneer sustainable textile processes

Green Theme Technologies (GTT), has partnered with Golden Long John to advance environmentally conscious fabric dyeing and finishing processes.

2 days ago

KOLAB Collection launches NFC-tagged clothing line

KOLAB Collection, a leader in sustainable fashion, has revolutionized the industry by launching NFC-tagged clothing line as part of its…

2 days ago

Advance Denim, Lenzing, and Asahi Kasei launch sustainable stretch denim

Advance Denim, Lenzing’s, and Asahi Kasei have teamed up to launch the LoopTy Collection, a series that combines functionality, style,…

2 days ago