Soorty, a vertically-integrated denim company, introduces the Orbit denim collection in collaboration with designer Miles Johnson, known for his creative roles at brands like Levi Strauss and Patagonia. The collection emphasizes sustainability, incorporating premium eco-friendly fibers such as Renewcell’s Circulose, Soorty Organic Cotton Initiative (SOCI) cotton, and denim-to-denim recycled fibers from Soorty’s Second Life program.

The Orbit collection comprises eight designs, showcasing versatility with styles like a sleeveless denim jacket, various jeans, a circle skirt, and carpenter pants. Johnson aims to challenge the perception of denim as boring, emphasizing its potential for high-end fashion and adaptability.

Ebru Debbağ, Executive Director of Global Marketing and Sales at Soorty, highlights the collection's full circularity achieved through the use of top-notch sustainable fibers. Despite the potential increased cost for brands opting for sustainable fabrics, Debbağ notes that Soorty, being vertically integrated, absorbs some of the expenses as it produces its sustainable yarns.

Debbağ outlines the vision for Orbit as an ongoing concept for circular products, creating a feedback loop for internal product development teams. The goal is to make sustainability appealing, with customers actively seeking new additions to the Orbit collection in the future.