Sobel Westex, a designer, manufacturer, and distributor of linen and terry, has entered into an agreement to acquire Baltic Linen. The acquisition will join two dominant textile companies to create a US-based enterprise that would be highly competitive across all textile sectors.

Baltic, a trendsetter in the retail and hospitality textile sectors, supplies bed and bath textiles for retail, cruise lines, healthcare and hospitality industries will propel Sobel Westex to the top of the market, solidifying both their position and brand in the textile industry across their market segments, said Walter Pelaez, CEO of Sobel Westex.

The combined strength of these two companies is a game changer that will allow Sobel Westex to increase their design mix and product offering, giving them the ability to better serve domestic and international markets, creating an exciting opportunity for both their customers and company.

Frank Greenberg, CEO of Baltic Linen said that they are proud of their decision to join forces with Sobel Westex and deliver the expertise of both companies’ vast knowledge to the marketplace. Their forward-thinking and differentiated designs will continue to create the most exciting looks with license partnerships that are unique, bringing colour and value to their customers.

According to both the companies, customers can expect the acquisition to result in more innovative products, improved guest experience, personalised service and increased attention to detail.