SMCP, a global player in the accessible luxury market with a portfolio of four unique Parisian brands, announced a partnership with French traceability start-up, Fairly Made®, to offer its customers increased traceability of its products.

The owner of Sandro, Maje, Claudie Pierlot, and Fursac stated that by 2025, all products sold by the four companies will have a QR code attached to them, "enabling full traceability of each product." That includes data on each material's nation of origin, the number of kilometers traveled, the manufacturing location, and more.

This season, a pilot will begin with more than 40 references traced by the brand. Fairly Made will be in charge of gathering information from all suppliers involved at all phases of the production chain, processing the information, and calculating a traceability score.

Given how crucial it is for consumers to regard brands they buy as transparent and not producing environmental or ethical concerns in their supply chains, this is a significant advance.

This partnership will enable the Group's brands to evaluate data continually and optimize the impact of their supply chain, in addition to offering transparency to their customers.

It's all part of the company's One journey strategy plan, which includes a strong CSR component and asks for ethical sourcing through 2025. Other goals include lowering CO2 emissions by boosting the use of environmentally friendly products, reducing air shipments, and "widespread adoption of less energy-intensive shop ideas."

Isabelle Guichot, CEO of SMCP, said that she is thrilled to announce the signing of this alliance, which places the group at the top of its industry. Reducing their carbon impact and continuously enhancing their supply chain while providing greater transparency is both a Group priority and a customer expectation. In addition to the many initiatives already in place within the Group, this project will allow them to deliver greater transparency to their consumers in terms of product traceability. It will also be a useful tool for analyzing and optimizing their global sourcing. This program exemplifies the Group's and its four brands' commitment to corporate social responsibility.