Siyaram’s launches first ever ready to wear lifestyle brand Siya for women

Siyaram’s, a leading Indian manufacturer of blended high fashion shirting and suiting fabrics for over three decades has launched its first-ever ready-to-wear fashionable Indian ethnic and lifestyle brand ‘Siya’ for women. The brand is launched to promote ethnicity of the Indian women along with tapping ever growing ethnic wear market in India. Bollywood actress Parineeti Chopra has been roped in as its first brand ambassador.

The launch of Siya completes their ‘Fabric to Fashion’ portfolio of offerings and is in absolute sync with their motto of ‘Come Home to Siyaram’s’ because when they say Come Home to Siyaram’s it means Come Home to Family. Their first-of-its-kind nationally available fashionable Indian ethnic and lifestyle brand will empower girls and women to have more variety and impeccable quality. The versatile, diverse and admirable designs will attract equal appeal and attention from urban as well as rural buyers.

Siya is their gift and tribute to the Indian woman who is unique in every way. And they are confident that Siya will soon become a national-level mass appeal brand with admirers galore, said Kishan Poddar, Executive Director, Siyaram’s Silk Mills Limited.
Parineeti Chopra unveiled the new logo, collections and ad campaign of Siya for women by Siyaram’s in the presence of the management team at a studio in Mumbai.

Siya’s eclectic range includes best of the finest pure fabrics designed to display elegance and brings out the real beauty of every girl. Priced from Rs 700 onwards, Siya will eventually be available at thousands of outlets in all the cities across India similar to Siyaram’s wide network spread which is about one lakh outlets pan-India.

In addition to the existing product portfolio soon the brand is also planning to come with made-to-wear collection for women which also would be available in its upcoming 450 franchise EBO’s across the country- especially into tier I, II and III cities.

On the occasion of the new brand launch, Parineeti Chopra said that Siyaram’s is an iconic brand that they have all grown up with. To be the first brand ambassador for Siya’s collection by Siyaram’s is both exciting and a privilege.

Siyaram’s is a leading Indian manufacturer of fabrics and its products are available through an unparalleled pan-India network. The company produces over 60 million metres of fabrics annually and has retained the crown of the largest Indian manufacturer of blended fabrics for a significant number of years. Its state-of-the-art manufacturing plants are located at Tarapur, Daman and Silvassa, Siyaram’s designs and styles of its fabrics have had a rich and vibrant history of creating fashion trends.

Recent Posts

Siemens, Spinnova to advance sustainable textile production

Siemens has announced an innovative partnership with Spinnova to advance fiber production in the textile industry and reshape global textile…

14 hours ago

Shenkar creates smart fibers to detect toxic gases

The Department of Polymer Materials Engineering at Shenkar has collaborated to develop innovative smart fibers as part of the "Future…

14 hours ago

NIST develops textile database to boost recycling efficiency

The US National Institute of Standards and Technology has created a detailed database cataloging the unique molecular properties of various…

14 hours ago

SHEIN expands cool transfer denim printing

SHEIN is revolutionizing denim production by expanding its use of Cool Transfer Denim Printing, a technology that reduces water and…

2 days ago

Citizens of Humanity, Pili launch bio-indigo denim

Citizens of Humanity Group has partnered with Pili, a biochemicals firm specializing in sustainable dyes and pigments, to help decarbonize…

2 days ago

Ambercycle, Shenghong to expand production of circular filament yarns

Ambercycle, Shenghong Holding Group have announced a strategic collaboration to enhance the production of regenerated filament yarns made with cycora…

2 days ago