Siyaram’s, a leading Indian manufacturer of blended high fashion shirting and suiting fabrics for over three decades has launched its first-ever ready-to-wear fashionable Indian ethnic and lifestyle brand ‘Siya’ for women. The brand is launched to promote ethnicity of the Indian women along with tapping ever growing ethnic wear market in India. Bollywood actress Parineeti Chopra has been roped in as its first brand ambassador.

The launch of Siya completes their ‘Fabric to Fashion’ portfolio of offerings and is in absolute sync with their motto of ‘Come Home to Siyaram’s’ because when they say Come Home to Siyaram’s it means Come Home to Family. Their first-of-its-kind nationally available fashionable Indian ethnic and lifestyle brand will empower girls and women to have more variety and impeccable quality. The versatile, diverse and admirable designs will attract equal appeal and attention from urban as well as rural buyers.

Siya is their gift and tribute to the Indian woman who is unique in every way. And they are confident that Siya will soon become a national-level mass appeal brand with admirers galore, said Kishan Poddar, Executive Director, Siyaram’s Silk Mills Limited.

Parineeti Chopra unveiled the new logo, collections and ad campaign of Siya for women by Siyaram’s in the presence of the management team at a studio in Mumbai.

Siya’s eclectic range includes best of the finest pure fabrics designed to display elegance and brings out the real beauty of every girl. Priced from Rs 700 onwards, Siya will eventually be available at thousands of outlets in all the cities across India similar to Siyaram’s wide network spread which is about one lakh outlets pan-India.

In addition to the existing product portfolio soon the brand is also planning to come with made-to-wear collection for women which also would be available in its upcoming 450 franchise EBO’s across the country- especially into tier I, II and III cities.

On the occasion of the new brand launch, Parineeti Chopra said that Siyaram’s is an iconic brand that they have all grown up with. To be the first brand ambassador for Siya’s collection by Siyaram’s is both exciting and a privilege.

Siyaram's is a leading Indian manufacturer of fabrics and its products are available through an unparalleled pan-India network. The company produces over 60 million metres of fabrics annually and has retained the crown of the largest Indian manufacturer of blended fabrics for a significant number of years. Its state-of-the-art manufacturing plants are located at Tarapur, Daman and Silvassa, Siyaram's designs and styles of its fabrics have had a rich and vibrant history of creating fashion trends.