Simply Be partners with Hirestreet to launch first rental edit

Plus-sized womenswear brand Simply Be has launched its first clothing rental range. The edit, which comes in sizes 10 to 32, consists of 23 items, including some of the retailer’s best-selling own-label occasionwear and a bridal gown that costs 220 pounds right now.

For the service, Simply Be has partnered with fashion rental site Hirestreet. Customers may hire things starting at 14 pounds for four days. The rental edit is “another major milestone” in N Brown Group’s broader sustainability plan, “Sustain,” according to Simply Be’s parent firm.

Goals to attain net zero emissions by 2040 and have all brand products “responsibly sourced” by 2030 are a part of this approach.

Angela Gaskell, group sourcing, sustainability, quality and fit director, said that they aim to move away from the make-use-dispose paradigm of the fashion business and embrace circularity. Products are created responsibly, worn for a longer period, and then re-used or recycled. The company is aware that its clients “want to be more circular, which is why working with Hirestreet is a really exciting move forward.

Hirestreet CEO Isabella West said, said that Simply Be are masters in making clothes that make women feel great. They are the perfect rental partner because of their emphasis on aesthetically pleasing design and their great work on fit.

Recent Posts

Swisstulle advances dyeing efficiency with JigMaster

Swisstulle adopted JigMaster for its dyeing and finishing operations, especially for high-quality technical textiles used in fashion and automotive industries.

3 days ago

Birla Cellulose and Circ partner to scale textile recycling

Birla Cellulose, a leader under the Aditya Birla Group, has announced a long-term partnership with Circ, a U.S.-based textile recycling…

3 days ago

CARBIOS unveils enzymatically recycled polyester t-shirt

CARBIOS has collaborated with leading brands Patagonia, PUMA, Salomon etc. to create a groundbreaking polyester garment made entirely from textile…

3 days ago

Yangi launches sustainable fiber-based food tray

Yangi, renowned for its renewable packaging solutions, has launched a fiber-based food tray as a sustainable alternative to plastic trays…

3 days ago

Tarpaulife Project develops alternative to PVC-coated fabrics

The European Tarpaulife Project is working on polyolefin-coated fabrics, such as polyethylene, that can be manufactured to compete with PVC-coated…

3 days ago

Better Cotton to standardise measurements for cotton production

Better Cotton has joined the global non-profit alliance, Cascale, in a three-year project aimed at standardising LCA methods across the…

3 days ago