Shanghai to encourage firm to establish fashion branding

Shanghai plan to encourage firms to establish national and global brands, especially in fashion and mobile Internet industries as it will not have to depend on land and labour resources. The brand economy will attract talent, capital and information resources globally.

Huai Jinpeng, vice minister of industry and information technology at the China Brand Economy (Shanghai) Forum during the China (Shanghai) International Technology Fair said that it’s a necessary step for China and Shanghai to establish brands to upgrade industrial development and encourage innovation for economic development.

At the end of 2014, Shanghai had 170 well-known national brands and 1,275 city-level popular brands, according to the Shanghai Commission of Economy and Information Technology.

At the forum, the Shanghai city government and the China National Textile and Apparel Council entered into an agreement on developing the fashion industry and establish fashion brands. The two sides plan to establish a nation-wide fashion industry company and a fashion trend research center, which will help local firms identify brand awareness and make the city a global fashion center.

According to Zhou Bo, the city’s vice mayor, Shanghai has been a fashion capital since the 1930s.

Recent Posts

Kathmandu unveils carbon capture technology activewear

Kathmandu has launched Seeker range, an innovative and sustainable activewear collection that merges eco-friendly advancements with functional design.

17 hours ago

GOTS joins Make the Label Count for textile sustainability

The Global Organic Textile Standard (GOTS), managed by the non-profit organization Global Standard, has joined the Make the Label Count…

18 hours ago

Pact Group, BlockTexx to boost garment recycling

Packaging company Pact Group has partnered with textile recycling technology firm BlockTexx to develop a system for recycling discarded clothing…

18 hours ago

Loftex promotes sustainability with innovative towel collection

Loftex USA is strengthening sustainability with the launch of eco-friendly towel sets, blending innovative performance features with luxurious designs.

2 days ago

Toray Industries produces sustainable acrylic fiber

Toray Industries, Inc. announced that starting this April, it will implement the mass balance approach in manufacturing its TORAYLON™ acrylic…

2 days ago

Cxffeeblack, COMOCO Cotton develop sustainable t-shirt

Cxffeeblack has joined forces with COMOCO Cotton, a sustainable textile company, to create a special coffee-dyed T-shirt made from unbleached…

2 days ago