Sangam India launching its own brand Channel Nine for new age women

The leading textile conglomerate Sangam (India) Limited ventures into women’s branded apparel segment by launching its own brand called Channel Nine which is featured with maintaining international standards in design, quality and comfort for the new age women.

Channel Nine brand symbolizes the multiple facets of a woman’s life – the spaces she navigates every day and the forms in which she expresses herself. It encompasses the essence of what it means to be a woman through a myriad of roles, which she performs, in her everyday life.

The brand offers exquisite range of seamless garments for women including intimate wear, active wear, yoga wear, shape wear and casual wear.
Channel Nine blends seamlessly with women’s lifestyle today while meeting their aspirations in terms of range, colour and style. Channel Nine is designed to provide the woman of today, ultimate freedom of movement, comfort, fit and an enhanced fashion quotient, as she rushes about her daily business, said Pranal Modani, Chief – Business Development, Sangam Group.

As a pioneer, thought leader and role model in the textiles business, Sangam Group is proud to present ‘Make in India’ Gen-Next seamless technology through the launch of their first and new brand for women – Channel Nine brand. For this retail foray, Sangam India is venturing into the seamless garmenting segment. They are in the process of achieving manufacturing volumes of 3.6 million units. Their capacity expansion plans have become a reality and propelled them to foray into new product segments.

Through Channel Nine, they intend to make aggressive inroads into the domestic lingerie retail market estimated to be approximately Rs 15,000 crore now and growing at a CAGR of 20 to 25 percent. And they shall leverage ‘Make in India’ initiative to target sales from international markets through exports, said S N Modani, Managing Director, Sangam (India) Limited.

According to V K Sodani, Executive Director, Sangam (India) Limited, their first retail brand Channel Nine will transform the dressing style of Indian women. Channel Nine represents the warp and woof to seamless garments journey for Sangam Group. Seamless garment technology eliminates the process of fabric laying, cutting and sewing. By eliminating the cutting and sewing process, it provides an opportunity to save time and provide garments that are preferable for durability and functionality.

Sangam has installed 36 circular knitting machines imported from Italy, the world leader in seamless knitting technology, and has an installed capacity to manufacture 10,000 pieces of seamless garment a day. Seamless knitted garments are used worldwide in the wellness industry, for yoga and sportswear.

While planning to venture into swimwear category ahead the brand is targeting to earn Rs 60 to Rs 70 cr of turnover in the current fiscal.
The brand will be available pan India through the group’s vast distribution network including national retail chains, multi brand outlets and exclusive brand outlets (EBOs) and online digital platforms including its very own e-Commerce website www.channelnine.in.

Initially it will be will be retailed through 500 MBO’s across the country while being supplied to 10-15 EBOs – the company is planning to open by the end of the current fiscal. The innovative garments in the price range of Rs 300 to Rs 2000.

For online presence the brand is currently in talk with leading online market places like eBay, Flipkart, Fashionara and Shopclues. Soon the brand will be launching its mobile app.

The Group has more than 200,000 spindles and 3000 rotors for producing PV dyed yarn, cotton and OE yarn with an enviable reputation for quality, which is underlined by its ISO 9001:2008 certification. The Group is the largest producer of PV dyed yarn in Asia at single location. The Group is a forerunner in manufacturing ready to stitch fabric with the annual capacity to produce 30 million meters of fabric and 40 million meters of denim.