French ready-to-wear brand, Sandro, is the most recent to enter the US resale market with the introduction of a pre-loved platform it co-developed with Archive.

It expands upon the already established resale program, Seconde Main, which the ready-to-wear brand introduced in France and Germany in July 2022.

The brand claims that its early success and growing demand within the industry have encouraged its development into the US market and helped to facilitate the introduction of "Sandro Secondhand."

Customers can purchase and sell previous Sandro collections for men and women on the online marketplace. Customers who want to resale items can do so on the website, and if the item sells, the company will give them a prepaid mailing label.

Similar to other platforms, sellers will then have the option of receiving a cash refund or a credit for a future Sandro purchase.

Isabelle Allouch, CEO of Sandor, said that Sustainability is a major strategy element for the brand, and the launch of this platform underlines their work toward their commitment. Their clothing has an effect on the environment based on how it is used and disposed of. Because Sandro products are built to last and deserving of many lives, clients can consume less but better.

Sandro's efforts to adopt responsible commitments across its entire business, at every stage of a product's life cycle, are built upon by the secondhand feature.

The firm claims that approximately 50% of its designs are presently environmentally friendly, and it is working to increase this to 70% of its collections by 2025.

Emily Gittins, CEO of Archive, said that they’re excited to join Sandro to scale their resale operations into the US and increase their commitment to sustainability. Creating a genuine resale experience was of the utmost significance for the brand and Archive is happy to have designed a tailored e-commerce platform that is both on-brand and prioritizes the highest-quality customer experience.