Oban Fashions Private Limited, a wholly-owned subsidiary of Rupa and Company Limited has acquired an exclusive license from Fruit of the Loom, INC., to manufacture, distribute, advertise and sell innerwear and outwear products for men, boys, women, girls and toddlers in India, under their brand name.

Rupa and Company’s subsidiary has entered into a license agreement for the same with Fruit of the Loom, INC. headquartered in Kentucky, a wholly-owned subsidiary of Berkshire Hathaway Company (a Warren Buffet Company).

Siddhant Agarwal, vice president, project and acquisition, Rupa and Company Limited said that they are gearing up for rapid expansion and brand licensing is a huge opportunity for them. They would like to leverage this infrastructure and bring several new brands and styles to India, enriching customers' lives through comfort, performance and fun.

Fruit of the Loom is the second international brand, which will be produced and marketed in India by the Rupa Group after FCUK.

Targeting to position Fruit of the Loom as a premium brand, their products would be available in 30,000 outlets over the next 5 years.