Reverse Supply raises €5 million for its recommerce solution

Berlin-based recommerce start-up Reverse Supply has secured an investment of €5 million (US$5.5m), for its recommerce-as-a-service solution, which provides businesses and markets with a critical opportunity to become more sustainable and satisfy modern customer demands.

The funding is led by Capnamic with participation from The Dutch Founders Fund, Push Ventures, and prominent business angels, as well as industry specialists Julia Bösch (CEO Outfittery) and Marcus Börner (founder rebuy).

Reverse supply, which was founded in 2021 by Janis Künkler, Max Große Lutermann, and Konrad Hosemann, allows fashion brands and marketplaces to get into the secondhand market with their own products.

The Berlin-based startup allows brands to sell their products on the secondhand market using their existing sales channels, all through an integrated secondhand store. It is a forward-thinking ecommerce solution. In addition, reverse.supply streamlines the entire back office and operational process (such as quality control, pricing, and logistics) to ensure a smooth and stress-free experience.

Janis Künkler, Managing Director and Co-Founder of reverse.supply, said that recommerce is a key solution, since it helps the fashion sector become more sustainable. For brands to fulfill today’s customer needs, it’s a must-have. they will develop the premier international recommerce-as-a-service provider with reverse.supply, reshaping the fashion sector dramatically.

Fashion firms can use the platform to create their own second-hand clothing trade-in portal, which is powered by an AI-driven grading system for quality control and pricing. In the brand’s online store, used goods can be shown alongside new products.

As customers become more conscious of the negative effects of fast fashion and wasteful clothing consumption, the fashion industry is progressively moving toward a circular model. Reverse-supply is tapping into and helping firms optimize the vast market of secondhand and used clothing.

Christian Knott, Managing Partner of Capnamic, said that they’re thrilled with the speed and quality with which reverse.supply has created a product that is already reshaping the market and is a perfect match for the needs of today’s customers and the fashion industry. Janis, Max, and Konrad, the team’s industry-experienced founders, bring everything needed to develop an international recommerce category leader.

Companies can simply evaluate the quality and lifetime of their items by entering the recommerce industry. They can also create new target groups, entice customers back to their business, and acquire long-term control over their product’s lifecycle. It naturally lends itself to the long-term viability of e-commerce.

Max Große Lutermann, Managing Director and Co-Founder of reverse.supply added that they are at a tipping point: consumers increasingly regard clothes ownership as transient. Many fashion manufacturers have yet to respond, leaving the whole secondhand industry in the hands of C2C marketplaces. This isn’t surprising, given that reselling fashion used to be a high-cost, low-margin business when compared to other product categories. They’re going to change that.

The new funding will be used to expand the team and develop the platform, as well as to officially launch reverse.supply’s recommerce-as-a-service solution. It already has well-known businesses as customers, such as Armedangels and dariadéh, and the future appears bright for this young company.