Beni, an extension for Chrome and Safari that encourages shoppers to buy second-hand fashion, has raised more funding to further its expansion. In a seed round led by Buoyant Ventures and including XYZ Venture Capital, Chingona Ventures, and Starting Line Ventures, the startup has raised $4 million.

It stated that it would use the funding to improve its technology and grow its personnel. It has already received more than $5 million in funding overall.

Beni provides users who purchase products online with a free extension that suggests used alternatives. The RealReal, Rent the Runway, Vestiaire Collective, eBay, and Kidize are just a few of the resale powerhouses the business has collaborated with thus far.

CEO Sarah Pinner, who co-founded the company with CTO Celine Mol, said that they started Beni, in order to make reselling more accessible.

She added that Beni helps resale shops get the appropriate product to the right customers and saves shoppers hours of scrolling. They will expand their workforce and scale Beni with the help of this financial support in order to hasten the adoption of reselling.

Lyndsey Boucherle, Partner of Better Ventures, said that a more circular economy can be achieved by extending the life of the clothing. It's no secret that customer desires for sustainability and cost savings are fueling a rise in secondhand sales. They were impressed with Beni's innovative and data-driven strategy for making used goods accessible to all customers.

Chauncey Hamilton, Partner at XYZ Venture Capital, added that Beni is a catalyst for the change to the circular economy among both consumers and business owners. Sarah and Celine have worked extensively with both sides to understand where the friction currently exists in re-commerce and are laser-focused on finding ways to solve it. She still find shopping at Beni to be one of the most amazing consumer experiences. They are more than happy to continue to assist Beni with their work.