Reebok has launched THERMOWARM+GRAPHENE apparel collection, which is the first commercially-priced use of graphene in sportswear.

Graphene, which was first found by a group of researchers that isolated the material to its thinnest layer, is one of the lightest, thinnest, strongest, and most heat-conductive materials on Earth. In 2010, researchers were awarded the Nobel Prize in Physics for their remarkable discovery of graphene.

Depending on the base fabric, Reebok's strategically placed THERMOWARM+GRAPHENE internal grid print zone technology helps retain between 8% and 15% more heat than unprinted zones.

Over a dozen silhouettes, ranging from performance running leggings to outerwear jackets, have graphene-infused technology, providing customers with a selection that matches a variety of athletic lifestyles.

All collection offers to feature a strategically placed THERMOWARM+GRAPHENE grid print in the most critical heat retention zones, such as garment hoods, shoulder panels, and upper leg panels.

Body heat will be absorbed and retained over the full graphene-infused printed panels when wearing a THERMOWARM+GRAPHENE garment piece, helping the consumer stay warmer in cold temperatures.

Chandler Frost, Senior Product Manager at Reebok, said that they're catapulting apparel into the future. ThermoWARM+GRAPHENE technology transforms the way our winter clothing keeps people warm. Consumers can stay warmer in cold weather temperatures using THERMOWARM+GRAPHENE without losing performance, function, or style.