Puration, Inc. (Pura), based in Dallas, Texas, is developing hemp processing and agricultural collaborations in order to form Farmersville Hemp, an industrial hemp brand cooperative.

Pura aims to advertise Farmersville Hemp as a collection of hemp growers and processors, similar to how Sun-Maid Raisins promotes a collection of growers selling under one brand name. Pura cites Levi's hemp endeavor as an excellent example of hemp's overall business potential.

The global industrial hemp industry was worth $5 billion in 2019, and it is expected to grow to $36 billion by 2026.

One of the Farmersville Hemp Brand's main strategies will be to conduct focused, hands-on seminars for established firms with existing products that do not include hemp, showing them how hemp may be used to reinvent their existing product lines.

Farmersville, Texas, is where the business recently broke ground on its 70-acre site. Pura will provide hands-on marketing for a wide range of hemp-derived products. A construction pad has been authorized for the construction of various buildings where Pura will assist hands-on marketing for a wide variety of hemp-derived products.

Client companies will be able to hold seminars at the Farmersville Hemp Brand Facility to demonstrate hemp processing and how it can be used as a natural, cost-effective, and even superior alternative to currently available construction materials, nutraceuticals and pharmaceuticals, clothing, fuel, and plastics, to name a few. Hemp can be used to make over 25,000 goods, according to one source.

Pura does not intend to wait for construction in Farmersville to be completed before beginning its seminars; instead, it plans to complete its hemp innovation curriculum as soon as possible and hold its first seminars in the fourth quarter of 2021.