PUMA RE:FIBRE
Global sports company PUMA has significantly scaled up its textile-to-textile recycling innovation, RE:FIBRE, to produce replica football jerseys. Starting from the 24/25 season, these jerseys, featuring 35 clubs and including those for the Euro and Copa América tournaments, will be made from a minimum of 75% recycled textile waste and other waste materials.
Building on the 46,000 RE:FIBRE jerseys produced in 2023, PUMA aims to reduce textile waste and decrease reliance on plastic bottles for recycled polyester products. The company is exploring diversified recycling methods, including thermo-mechanical and chemical recycling techniques, to significantly increase its capacity to recycle textile waste.
“RE:FIBRE gives football fans a tangible example of how PUMA is working towards creating a Forever Better,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. “Our wish is to have 100% of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important, and RE:FIBRE is central to that.”
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