Puma plans to use sustainable materials in nine out of ten of its products by 2025, as the sportswear company strives to have a positive environmental effect through its entire product range. Puma set a goal to source 100% of the core materials used in apparel and accessories, such as down, viscose, and cotton, from sustainable sources by 2020.

In 2020, over 97% of other materials such as leather, polyester, and cardboard were sourced from certified sources. Last year, five out of ten Puma items were manufactured from more sustainable materials. Puma has also reduced the amount of water and chemicals used in the manufacturing process by using sustainable materials instead of conventional materials.

Puma will increase the amount of recycled materials in its clothing and accessories as a next move, with 75% of the polyester used in Puma goods coming from recycled sources by 2025. The business has entered the global non-profit organization Textile Exchange's "Recycled Polyester Challenge" as part of this commitment, according to a press release.

Puma has set a comprehensive list of goals, the 10FOR25, to make the business as a whole and its goods more sustainable, since implementing its first sustainability plan more than 20 years ago. Climate, circularity, human rights, and biodiversity are among the commitments, according to Puma.

Puma also debuted multiple collections in 2021 that focused on sustainability. With the ReGen collection, Puma attempted to reconsider waste by using Puma's own waste material as well as other recycled materials such as leather off-cuts, cotton off-cuts, and polyester made from recycled plastic. According to Puma, the Exhale collection, which was created in collaboration with model and climate activist Cara Delevingne, uses recycled polyester and offsets the carbon footprint.

Puma's head of corporate sustainability, Stefan Seidel, said their sustainability policy focuses on having the greatest possible positive effect because their consumers realize that when they purchase a Puma product, they are purchasing a product that has been sourced sustainably. They will continue to work hard to live up to their mission statement of being "Forever Better."