Sportswear giant PUMA has announced a new collaboration with environmental non-profit Canopy, to conserve forests across the world when purchasing paper, cardboard, and viscose.

By 2022, 100% of PUMA's cardboard and paper packaging will come from recycled or certified sources, ensuring that they do not come from the world's most important forests. When viscose is used in PUMA goods, the raw material must originate from top-tier fiber manufacturers who are periodically audited and ranked by Canopy in its Hot Button Report.

PUMA avoids the risk of purchasing from Ancient and Endangered Forests by only buying from suppliers that have received a top rating from Canopy. 

PUMA’s head of corporate sustainability, Stefan Seidel, said forests are important carbon sinks and water reservoirs. With their new Forestry Policy, PUMA will be a part of the solution to conserve Ancient and Endangered Forests all around the world.

PUMA has joined up to the Pack4Good and CanopyStyle projects as part of its partnership with Canopy, which seeks to enable supply chains to conserve forests and deliver alternative, Next Generation Solutions to the public, both in packaging and viscose production.

Canopy's executive director, Nicole Rycroft, said they're extremely thrilled to welcome sportswear powerhouse PUMA to the CanopyStyle and Pack4Good programmes. To keep forests standing, conserve biodiversity, and stabilize the world's climate, unsustainable supply networks must be transformed. PUMA aspires to be at the forefront of the pack, and they are proving their leadership today.