German sportswear company, Puma, has announced the launch of a new shoebox as part of the company's sustainability program, which aims to have a positive environmental impact across the entirety of the company.

The new shoeboxes, which are composed of over 95% recycled material and are supposed to be just as durable as the original packaging, are said to save over 2800 tonnes of cardboard per year. The boxes will be distributed throughout 2021 as part of the brand's cooperation with environmental organization Canopy, which was formed earlier this year. Puma also stated that it would begin sourcing its cardboard and paper packaging from recycled or certified sources, avoiding the disruption of integral forests.

Stefan Seidel, head of corporate sustainability at Puma, said that considering that a tonne of cardboard requires around 12 trees, they are saving 33,600 trees each year. That is greater than the number of trees in Central Park in New York. These efforts, which are a part of their 10FOR25 Sustainability Strategy, enable them to have a large-scale positive impact.

Through its 10FOR25 commitment, the German sportswear label has set a number of objectives to work toward, including human rights, circularity, and ocean plastics. The program is aimed at the company's whole operations, and the brand has already released a number of sustainable and socially conscious collections to demonstrate its commitment.

Puma has also declared that by 2023, it will no longer use plastic bags in its stores and will replace other retail goods, such as clothes hangers, with more environmentally friendly alternatives.