Puma launches campaign on leather vs. vegan leather

German sports brand Puma has started an educational campaign to explore one of today’s most discussed fashion topics – the comparison between leather and vegan leather, focusing on the environmental effects of both.

The campaign, called #KnowYourStuff, was developed with Aishwarya Sharma, one of Puma’s ‘Voices of a RE:GENERATION’ and a global goals ambassador. The aim of the campaign is to simplify the complex discussion surrounding the use of leather and its vegan alternatives. This initiative is part of Puma’s ongoing efforts to be more transparent in their sustainability practices.

Aishwarya Sharma, as a representative of Puma’s ‘Voices of a RE:GENERATION,’ is tasked with breaking down the sustainability topic in a way that connects with younger audiences. The #KnowYourStuff series will have seven episodes, released over the next two weeks.

“By discussing the material choices in our products, like leather and its alternatives, we want to encourage more thoughtful discussions on sustainable clothing and footwear. This is crucial for bringing about positive changes,” said Anne-Laure Descours, chief sourcing officer at Puma. “The #KnowYourStuff series shows our commitment to transparency, which we promised during our ‘Conference of the People’ event, by involving the younger generation in these important discussions.”

Aishwarya Sharma explained, “With #KnowYourStuff, I want to educate and inspire my audience, especially young people worldwide. Sustainability is a complicated subject, and the debate around leather can be sensitive. I’ve worked carefully to make sure the discussion remains open and honest, helping people make informed choices about the materials they wear.”

Recent Posts

Loftex promotes sustainability with innovative towel collection

Loftex USA is strengthening sustainability with the launch of eco-friendly towel sets, blending innovative performance features with luxurious designs.

12 hours ago

Toray Industries produces sustainable acrylic fiber

Toray Industries, Inc. announced that starting this April, it will implement the mass balance approach in manufacturing its TORAYLON™ acrylic…

12 hours ago

Cxffeeblack, COMOCO Cotton develop sustainable t-shirt

Cxffeeblack has joined forces with COMOCO Cotton, a sustainable textile company, to create a special coffee-dyed T-shirt made from unbleached…

12 hours ago

Nikwax launches new standard in waterproof down technology

Nikwax has unveiled its latest innovation, the Direct.Dry Down line, setting a new benchmark in waterproof down with great performance…

1 day ago

Wrangler, Accelerating Circularity launch recycled cotton jeans

Wrangler x Accelerating Circularity jeans are proving that post-consumer and post-industrial cotton can be effectively reused in everyday clothing.

1 day ago

Bcomp, Tras introduce flax-based composites to moto racing

Swiss cleantech innovator Bcomp has partnered with Japanese composite specialist Tras to bring natural fibre solutions to the world of…

1 day ago