Categories: Animal Welfare

Puma ditches kangaroo leather from the King

German sports company, Puma, has redesigned its well-known King football footwear with K-Better technology to give an outstanding performance without kangaroo leather.

Football legends Johan Cruyff, Diego Maradona, Eusébio, and Pelé have all donned the Puma King, and it is now making a comeback on the field with K-Better, a brand-new, non-animal-based upper material that comprises at least 20% recycled material.

Peter Stappen, Puma’s lead product line manager teamsport footwear, said that the business would no longer make football boots with kangaroo leather this year,. K-Better has proven to outperform the previous King K-Leather in testing for touch, comfort, and durability. The Puma King is Puma’s most recognizable football brand, and it has long been associated with the use of premium materials and cutting-edge technology. The football boot has changed and grown established in both on- and off-field football culture over the years, from the fields to the stands. With a super-soft upper and ideal stretch resistance for the best in touch and control, the new King elevates the franchise.

The King includes a new, light outsole with an external heel counter, a stability spine, conical studs, and a thin, removable sockliner with NanoGrip technology to keep the foot fixed in position and reduce any power loss when changing directions in addition to its revamped upper.

It is also available with female-specific dimensions like volume and instep height. The boots are currently on sale at Puma.com, Puma locations, and specialty soccer shops.

Recent Posts

VIP Clothing expands portfolio with premium products

VIP Clothing has entered a new market segment with the launch of branded handkerchiefs while also expanding its presence within…

2 days ago

Cotecna launches advanced testing laboratory in Tirupur

Cotecna has officially opened its new Softlines Testing Laboratory in Tirupur. The inauguration was led by Amit Chopra, along with…

2 days ago

Loop Industries expands recycling technology to Europe and India

Loop Industries has raised €10 mn through a convertible preferred security agreement with Reed Societe Generale Group, an entity under…

3 days ago

OJAS and Maharishi collaborate on capsule collection

OJAS has partnered with Maharishi for a capsule collection in military-inspired aesthetics featuring Maharishi’s Original Snopants, sweatshirt, and a tote…

3 days ago

Red Run expands into menswear with Drop 1 collection

Red Run has announced its foray into menswear with menswear collection, titled ‘Drop 1,’ featuring 10 essential pieces designed for…

4 days ago

INEOS Styrolution launches recycled polystyrene yoghurt cups

INEOS Styrolution, a global leader in styrenics, has successfully completed its first project involving mechanically recycled polystyrene in yoghurt cups.

4 days ago