PRPS
Men’s denim brand PRPS is regaining its footing under the leadership of Matt Atkinson, PRPS president. With a fresh approach and a new team, PRPS is now in a “rebuilding stage” focused on restoring integrity, fine-tuning fits, and expanding its fabrications.
Atkinson “cleaned house” by bringing in new sales and design teams, and the brand has shifted from streetwear back to its denim roots. A Los Angeles-based trio of designers, supported by teams in Hong Kong and New York, is driving this revival, along with sourcing fabrics from a wider range of countries, including Japan, India, Italy, Taiwan, and Turkey.
PRPS’s new collections are bringing in fresh styles, including shearling jackets, knits, leather, and jacquard fabrics for fall and holiday seasons. While straight-leg jeans dominate, relaxed and baggier styles are gaining traction, such as the Barracuda fit, a fan-favorite from PRPS’s archives.
In addition to new styles, PRPS has elevated its T-shirt offerings by moving to a heavier fabric and more oversized, boxier silhouettes. A sustainable basics line has been launched, featuring jeans made with recycled denim and eco-friendly washing technologies from Jeanologia, along with apple skin labels and biodegradable packaging.
Researchers from MIT and Lincoln Laboratory are developing innovative bioabsorbable fabrics that replicate how soft tissues naturally stretch.
A research team at the University of Limerick (UL) has introduced a groundbreaking method for producing carbon fiber through their…
Circ, Circulose, RE&UP, and Syre, have joined forces to create the T2T Alliance, an initiative focused on driving policy changes…
Sun Tekstil has partnered with Refabric, investing in its AI-powered design platform to accelerate digital transformation in the fashion industry.
Uplift360 showcased its chemical process that dissolves and re-spins para-aramid fibres, such as Kevlar and Twaron, into high-performance regenerated fibres.
Industrial Summit Technology, a company based in Shiga, Japan, introduced Imidetex, an innovative polyimide fibre designed to enhance composite applications.