Possenia, a pioneering newcomer in the cycling industry, proudly announces its groundbreaking achievement as Switzerland’s inaugural cycling brand to introduce the Bluesign® Product label, a significant milestone for sustainable cycling apparel in Europe. These eco-conscious, high-quality cycling essentials are now available on Digitec Galaxus and directly through Possenia’s website.

As a brand dedicated to premium quality, innovation, and sustainability, Possenia surpasses traditional industry standards by obtaining Bluesign® Product certification for a substantial portion of its product range. The brand aims to incorporate the remaining products into its Bluesign® Product ranges by 2025, demonstrating its steadfast commitment to revolutionizing the cycling industry with sustainable practices.

Possenia’s CEO and Co-Founder, Melissa Vostriakova, emphasizes the brand's dedication to sustainability and its ambition to push boundaries. Being the first Swiss cycling brand to offer Bluesign® Products reflects Possenia's commitment to creating a more sustainable future for all.

The bluesign® Product label signifies the highest standard in responsible production, ensuring strict adherence to chemical, environmental, and worker safety criteria. By partnering with Bluesign® technologies, Possenia guarantees that its products are manufactured with utmost care for the planet and its inhabitants.

Michael Kenyon, Executive Member of Possenia’s Board of Directors, stresses the brand's mission to democratize sustainable cycling wear, making it accessible to all. Possenia's cycling range predominantly features Bluesign® approved recycled and commercially biodegradable fabrics, along with Bluesign® approved trims and finishes, reflecting the brand's commitment to sustainability.