Piana Sleep, Reveille Hospitality to launch sustainable mattress

Piana Sleep, a branch of Piana Technology focused on sustainability and innovation in the mattress industry, has announced a partnership with Reveille Hospitality, led by Marco Roca Sr., a well-known industry leader. This collaboration aims to introduce the Rinnovo mattress to upscale and luxury hotel properties, combining innovation and eco-consciousness to enhance the sleep experience in some of the world’s finest hotels.

The mattress is designed for optimal comfort, support, and customization, available in firm, medium, and plush options, as well as standard and custom sizes. Moreover, Piana Sleep’s take-back program goes beyond recycling its own mattresses, offering to take back non-Rinnovo mattresses with every purchase to reduce waste and promote a circular economy in the hospitality sector.

Marco Roca Sr., CEO of Reveille Hospitality, expressed enthusiasm about the partnership, stating, “At Reveille Hospitality, we only partner with brands that meet our high standards for quality, innovation, and sustainability. Piana Sleep exceeds all of these, making this partnership one of the most exciting advancements in hotel sleep systems since the Heavenly Bed.”

Silvia Galasso, Executive Vice President of Piana Sleep, praised Roca’s expertise, stating, “Marco’s unparalleled experience in hospitality makes this partnership with Reveille a perfect fit. Together, we are ready to redefine comfort for hotel guests globally, while also prioritizing sustainability.”

Rinnovo emphasizes Piana Sleep’s dedication to minimizing waste and conserving energy in both the bedding and hospitality industries. The Rinnovo mattress is produced using Piana’s recycled technology, which reduces CO2 emissions by up to 46%, requires up to 52% less energy, and is 31% lighter than comparable foam mattresses.