The new year starts with a boost in both creative and collaborative directions for PG DENIM, the project led by the visionary mind of Paolo Gnutti. Featuring on the stage of Munich Fabric Start, where the company makes a significant come back at the beginning of the season, PG DENIM presents many interesting new elements. Clear is the vision: to expand the tailor-made and sartorial approach of the company through a set of collaborations and strategic actions.

The new collection “Big in Japan” - Deeply inspired by the conceptual designs of Japanese most authentic denim from the forties and fifties, the new collection “Big in Japan” aims at redefining boundaries of a glorious tradition. Interpreted with the unique approach that has marked Gnutti’s style over the years, the line, designed in collaboration with The Tailor Pattern Support, draws inspiration from simple and neat lines, in a tailor-made selection of unique garments reinterpreting military and work classics.

The collaboration with Jonathan Christopher continues - The long time partnership with the world-renowned Dutch designer and the Italian denim head resumes with one objective in mind: exploring new ways of making denim, going beyond traditional borders. This is why this brand-new collection develops exclusive garments realized starting from a cotton textile base mixed with vinyl. A project born out of the idea of creating new paths for denim, crossing new boundaries while staying in touch with the authentic Italian tradition.

“The denim Window” in Amsterdam - To further promote the sartorial and integrated approach that marks the true identity of PG DENIM, the company has joined the special showroom project “The Denim Window” in Amsterdam (www. thedenimwindow.com) . This is a chance to showcase the world of denim innovation connecting companies to brands and promoting the industry through events and exhibitions. The objective of the project is also to make people and stakeholders learn about all the steps involved in creating the final product, allowing them to come across fabric mills, garment makers, chemical suppliers, fibre producers, trims, all in one place.

The new collection for SS 2020 - The main focus of the new collection is laminated effects on denim. Bright and eye-catching, the laminated effects dominate the fresh proposals for the new season, features both with drawing and with total coverage. Moreover, the “Floc” fabric has made its return for the summer season, showing how seasons are more and more blending new trends and materials. A collection not intended for large retailers, but meant for special applications, such as laminations and “Floc”, with 100% digital production.

The fabrics are produced completely “ad-hoc”, and created through a supply chain that with from PG DENIM conceiving and designing the fabrics, which are then developed by Berto or Eurotessile, the two companies part of this completely Made In Italy project.

The 100% Made In Italy supply chain: PG DENIM is more than a one-man-band project. Stemming from Paolo Gnutti’s visionary mind, the company has found in Berto and Eurotessile the two other main partners, who help the creative vision of the founder come to life as part of an integrated supply chain. This collaboration carries also a great sustainable engagement, being the starting point of a modern way of producing a Made in Italy fashion with a raw materials selection that does not cross the European borders.

A visionary and out-of-the-box format, PG DENIM offers a multitude of products ranging from denim to fashion. Garments made to meet different market niches mainly focusing on medium-high and high-end productions through a tailor-made approach that makes them unique.

“The idea at the center of PG DENIM is to respond to yet unexplored market needs.” - says Paolo Gnutti, R&D Head of PG DENIM – “with PG DENIM we’ve decided to focus on an approach that proposes fewer items, yet really versatile and strongly concentrating on specific themes”.

A range dedicated to men and women covering some raw proposals, but also super-vintage ones. A multifaceted and versatile brand, PG DENIM, brings out all the great expertise in denim and textile creation, setting the rules for a new production model.

About PG DENIM - Born-out the visionary mind of Paolo Gnutti, After his lifelong experience as R&D Head of ITV denim, he has moved the creative area of the family company to a whole new level, creating the project PG DENIM. In partnership with Berto and Eurotessile, PG DENIM offers a completely integrated supply chain to deliver amazing 100% Made In Italy fabrics, following the stream of fashion contamination. Customers such as Diesel, Closed, Chanel and Louis-Vuitton have chosen the premium fabric by PG DENIM, that since 2018 has also been one of the official sponsors of the “Vicenza Calcio” football team.