Pakistan fashion industry gains popularity among foreign textile buyers

The 10th Fashion Pakistan Week 2016 spring summer is becoming an opportunity to bridge between fashion houses and international buyers as the fashion industry of Pakistan is gaining popularity among the international textile buyers as the attendance of international buyers from all over the world increasing.

The line-up for Day 2 included collections by the talented designer Zaheer Abbas, Jafferjees, textiles giant Gul Ahmed, men’s wear guru Amir Adnan, Huma Adnan, creative Nauman Arfeen, young and budding designer Zainab Salman and Ayesha Farooq Hashwani.

The FPW has become catalyst in enhancing country’s textile related exports with a wide variety of designer’s cloth and display of textile products of Pakistan. FPW gained attraction of foreign buyers from different countries mostly from France which is the hub of fashion where world’s famous Paris Fashion Week held biannually. International buyers who are attending the FPW spoke to this scribe and they were of the view that Pakistan’s fashion is burgeoning.

They are confident enough to trade in with Pakistan textiles industry which is surely expanding and coming up with new stuff all the time. Fashion trade was the key mark among the countries that were peruse and arrange the fashion weeks, galas, and fiestas and Pakistan fashion industry had maintained its unique fashion identity among the global fashion fraternity.

Some of the international delegates and buyers from France, Holland, China, Germany, Kazakhstan, Malaysia, Vietnam, UAE commenting on the Fashion Pakistan Week and growing textile industry which is being contributed in the nourishment of Pakistan’s economy, were optimist and hoped for the continuing the current trend of organizing events like Fashion Pakistan Week.

Business and networking relationship with Pakistan is always a good experience and to strengthen bilateral textile trade with Pakistan they need
to make a resolve and pledge of supporting each others.

Model and actor Azfar Rehman said that these kinds of fashion events show Pakistan’s fashion industry is going in a positive direction. FPW promotes upcoming fashion designers and brands.

FPW has put Pakistan on the fashion map of the world. It is good for the country’s fashion industry as it shows Pakistan is gearing up for the international market. Pakistani designers are popular in Qatar. It would be beneficial for the textile industry of Pakistan.

At Gul Ahmed, they try keeping the trends evolving and presenting the uniqueness in the shape of innovation! ‘The Eclectic Collection’ brings the zest of strikingly bright colours confidently depicting the spring/summer feel. This collection expressed significant detailing, adding the electric charm with wide variety of colour schemes combined with our traditional Chunri.

Traversing more than 130 years, Jafferjees Spring-Sumer 2016 collection celebrates its legacy of 135 years and brings back its most popular vintage bags defining trends through history. The collection will feature an assortment of travel bags, ladies handbags and men’s briefcases, illustrating a history of 135 years of leather products that have been crafted with superior quality leather and sophisticated details, to a standard of perfection.

Designer Zaheer Abbas’s label is synonymous with simplicity and minimalism. With his latest capsule collection titled ‘basic’ he further pushes the envelope by dissecting and reinterpreting a white shirt, a key piece of everyone’s wardrobe. Based in pure cotton away from bling and glam; designs are purely based on cuts that celebrate the art of tailoring. From a simple shirt to a shirt dress and even a shirt jumpsuit, this collection showcases a revival and a celebration of a humble shirt in its not so humble ways.

This season Nauman Arfeen conquers time and flies high with his conceptional collection CARPE DIEM. The pallete of Brick red and cerulean signifies zest for life. Playing with natural fabrics such as breezy semi linens, cascading silk, and raw silk, Nauman gives wings to fly free.

Most anticipating presentation surely was done by Zainab Salman which enthralled the sitting audience with introducing variation and to make ramp-walk more than interesting children, old age models walked on the ramp to showcase Spring/Summer ’16 collection entitled ‘Moon Struck’.

FPW is arranged in beautiful city of Karachi and the international buyers attending the event are happy to be part of this positive changing fashion and textile atmosphere of Pakistan.