Pakistan at Heimtextil fair this year witnessed drop in orders

Pakistan, the 4th largest exhibitor at the Heimtextil Fair Germany, a mega event for all textile millers and exporters of the world, where this year Pakistan (TDAP) umbrella at the Pakistan pavilion received almost half the number of order this year compared to the previous year.

Pakistani exporters have seen a massive drop in international orders lately, due to the energy crisis and the slowdown of global economy, said an exhibitor at the Heimtextile Fair and Ayesha Textile Mills CEO Abdulla Kamal, while talking to the media.

One of the main reasons behind receiving fewer orders has been the exporters’ inability to dispatch consignments in time due to energy shortages.
Pakistan despite the advantages of having cheap labour and producing better cotton, the exporters’ expectations could not be met due to the energy and worsening law and order situation.”

Delay in shipment by the Pakistani is making the international buyers to move away from Pakistani market. On the other hand, China is very good in timely delivery.

This year China has got the edge over all other participants; the first to take full advantage of the exhibition.

The global economic slowdown has also played a key role in keeping buyers away from the recent exhibition. Europe is passing through a low-growth phase, remarked Kamal. During the peak textile season, the government severs the gas supply. This time, though, the situation was better since the government cut supply to domestic consumers in order to facilitate the industries.

Moreover, the law and order situation in the country was another major hurdle in grabbing orders. Also the recent terrorist attacks on schools and colleges have dented Pakistan’s reputation internationally. Buyers are frightened to even visit them, let alone give orders.

Even the old ones are not visiting Pakistan due to which they have to fix meetings abroad, in fact this time India and Bangladesh got a far better response compared to Pakistan.

Another hurdle, identified by Kamal, was the shortage of gas, the textile mills need steam for processing the fabric, He was of the view that the Liquefied Natural Gas (LNG) was not an alternative.

This winter is the first season when they are running their mills on LNG, which is very expensive. It is 25% more expensive than natural gas (CNG). That, of course, increases the cost of production.

The Pakistan textile sector can again reach its potential capacity of $25 billion exports, compared to the current figure of $13.9 billion as it has very good production capacity and machineries, only internal issue need to be resolved by the government. The government has been urged to take up the issues of energy and gas seriously.

Recent Posts

Swisstulle advances dyeing efficiency with JigMaster

Swisstulle adopted JigMaster for its dyeing and finishing operations, especially for high-quality technical textiles used in fashion and automotive industries.

3 days ago

Birla Cellulose and Circ partner to scale textile recycling

Birla Cellulose, a leader under the Aditya Birla Group, has announced a long-term partnership with Circ, a U.S.-based textile recycling…

3 days ago

CARBIOS unveils enzymatically recycled polyester t-shirt

CARBIOS has collaborated with leading brands Patagonia, PUMA, Salomon etc. to create a groundbreaking polyester garment made entirely from textile…

3 days ago

Yangi launches sustainable fiber-based food tray

Yangi, renowned for its renewable packaging solutions, has launched a fiber-based food tray as a sustainable alternative to plastic trays…

3 days ago

Tarpaulife Project develops alternative to PVC-coated fabrics

The European Tarpaulife Project is working on polyolefin-coated fabrics, such as polyethylene, that can be manufactured to compete with PVC-coated…

3 days ago

Better Cotton to standardise measurements for cotton production

Better Cotton has joined the global non-profit alliance, Cascale, in a three-year project aimed at standardising LCA methods across the…

3 days ago