eddie_bauer
US-based outerwear brand Eddie Bauer, is launching its first rental program to encourage circularity and make its technical apparel more accessible.
The service will be offered throughout the United States, with clothing sold at a quarter of their normal price.
The US store, which was bought by Forever 21 owner Authentic Brands Group earlier this year, believes that the new service would remove some of the obstacles to outdoor access by selling technical clothes and accessories at affordable prices.
The company said that it will also allow customers to test products before they commit to a purchase. Rentals include clothes, footwear, tents, sleeping bags, and day packs, which can be shipped anywhere in the continental United States.
Eddie Bauer’s CEO, Damien Huang said in a statement that adventure should be defined by the individual. Everyone sees it differently, and experiencing your experience may take many different forms.
Huang added that through their inaugural rental program, they aim to reach even more people, providing them with the gear, clothes, and resources they need to be outside – whether it’s a trek in their local state park or a year-long backpacking trip.
Under Armour, Hohenstein and PPT Group, has introduced a standardised method to measure microfibre release from textiles during simulated washing…
The RISE for Impact project is collaborating with farmers in the cotton supply chain to promote decent work by integrating…
Cosmo First has unveiled its new range of Paint Protection Films designed to protect vehicle exteriors with advanced features ensuring…
Mellowdrama has launched its latest ready-to-wear collection, ‘AlterEgo,’ using repurposed fabric waste focusing on themes of individuality and self-expression.
DRDO, Indian Institute of Technology Delhi, and 10 companies have signed agreements to develop and produce advanced textile-based products for…
Milliken & Company has announced that it is the first textile manufacturer to provide non-PFAS materials for all three layers…