Only Doubles organic cotton sourcing from African farmers

Only, the women’s fashion and denim brand owned by Bestseller, has significantly increased its sourcing of organic cotton from African farmers. Since 2023, the brand has sourced nearly 3,400 tonnes of organic cotton through a direct-to-farm model verified by Cotton made in Africa (CmiA).

This marks the first time such a large volume of African-sourced organic cotton has been used in Bestseller’s products, including Only’s popular Blush and Power denim lines, part of its seasonless NOOS (Never Out Of Stock) collections.

Finn Poulsen, Only’s brand director, emphasized the brand’s impact in expanding organic cotton production in Africa and reaffirmed its commitment to sustainability goals. The company’s partnership with CmiA ensures a streamlined supply chain, from African farmers to final denim production, benefiting both the environment and local communities.

Jonas Meier Sørensen, Only’s buying manager, highlighted the importance of collaboration in maintaining the authenticity of organic cotton and supporting African farmers. Bestseller also contributes to social initiatives, improving education and water infrastructure in Benin, West Africa. The company aims to source 30% of its cotton from organic or in-conversion sources by 2025.

Recent Posts

VIP Clothing expands portfolio with premium products

VIP Clothing has entered a new market segment with the launch of branded handkerchiefs while also expanding its presence within…

1 day ago

Cotecna launches advanced testing laboratory in Tirupur

Cotecna has officially opened its new Softlines Testing Laboratory in Tirupur. The inauguration was led by Amit Chopra, along with…

1 day ago

Loop Industries expands recycling technology to Europe and India

Loop Industries has raised €10 mn through a convertible preferred security agreement with Reed Societe Generale Group, an entity under…

2 days ago

OJAS and Maharishi collaborate on capsule collection

OJAS has partnered with Maharishi for a capsule collection in military-inspired aesthetics featuring Maharishi’s Original Snopants, sweatshirt, and a tote…

2 days ago

Red Run expands into menswear with Drop 1 collection

Red Run has announced its foray into menswear with menswear collection, titled ‘Drop 1,’ featuring 10 essential pieces designed for…

3 days ago

INEOS Styrolution launches recycled polystyrene yoghurt cups

INEOS Styrolution, a global leader in styrenics, has successfully completed its first project involving mechanically recycled polystyrene in yoghurt cups.

3 days ago