On, a popular sports brand, has just introduced a remarkable collection of garments made from CO2, marking a significant shift in how the fashion industry approaches sustainability. This new collection by On is made from polyester fiber which is obtained from industrial CO2 emissions. It is launched in collaboration with Chicago-based carbon capture company LanzaTech. This new collection, Pace, of activewear features a new polyester material called CleanCloud. It incorporates a monomer created from captured CO2 emissions.
The launch of On’s CO2-based garment collection emphasizes the brand’s strong dedication to sustainability and innovation. Through the use of advanced materials and production techniques, On is leading the way towards a more environmentally friendly fashion industry, setting a fresh standard for others to follow.
On’s latest collection not only provides consumers with fashionable and sustainable choices but also acts as a driving force for transformation in the fashion and retail sector. By showcasing the attractiveness and feasibility of eco-friendly fashion, On is motivating other brands to prioritize sustainability and embrace inventive solutions.
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