Bestseller's Object brand has teamed up with Evrnu, a US-based fabric innovator, to create a capsule collection using a special fiber that can be regenerated multiple times. This is a significant advancement as regenerating fibers and fabrics is usually a challenging task.

The collaboration has resulted in three styles that emphasize circularity and waste reduction. These styles are crafted using Nucycl, a fiber made from textile waste rich in cotton, replacing the need for new tree pulp. Nucycl offers a soft and cotton-like feel, is absorbent, breathable, and durable.

A key feature of Nucycl is its ability to be regenerated through the same process repeatedly. Stacy Flynn, co-founder of Evrnu, highlighted that Nucycl produces new fabrics that are of equal or higher quality compared to the original virgin fiber, making it a remarkable alternative for the textile industry.

Bestseller, through its Invest FWD investment arm, had previously invested in Evrnu at an early stage. The Danish fashion retail giant focuses on creating systemic changes within and beyond the fashion industry.

The small capsule collection consists of a dress, a shirt, and a pair of trousers. These pieces feature simple silhouettes with clean lines and monochromatic prints, showcasing timeless styles that align with the objective of sustainability and waste reduction in fashion.