Nuearth, in collaboration with luxury brand Chopard, is launching an initiative ‘Fashioning The Future’ to reduce the carbon footprint generated by the fashion industry. It will do so by employing hydro and geothermal-powered data storage facilities in Iceland. Nuearth allows its clients the advantage of zero power costs by using ultra-low carbon footprint Data Centers at the Borealis Data Center in Iceland.
Nuearth delivers virtually carbon-free storage solutions to its UK and European clients through partnerships with Icelandic firm Responsible Compute. This aids fashion brands to balance the generated carbon emissions with sustainable servers that hydro and geothermal energy powers.
The company is dedicated to utilizing energy-efficient infrastructure with a zero-carbon footprint and focuses on primarily the fashion industry but later on applicable to all sectors requiring data storage, says Co-founder Robbie Furze.
The importance of sustainable practices in the fashion industry is highlighted by Caroline Scheufele, Chopard’s co-president and artistic director. By fostering environmental consciousness and sustainability, Nuearth aims to raise industry standards.
Biomaterial company, Uncaged Innovations, has collaborated with ten independent fashion brands to launch Elevate, a new eco-friendly luxury leather alternative.
Rudolf introduced the Digital Pigment Printing Toolbox, a package of pre-treatment products to improve the quality and sustainability of pigment…
Aquafil Group, the innovator behind ECONYL regenerated nylon, has launched the ECONYL Bespoke Collection that mimic the aesthetics of natural…
Green Theme Technologies (GTT), has partnered with Golden Long John to advance environmentally conscious fabric dyeing and finishing processes.
KOLAB Collection, a leader in sustainable fashion, has revolutionized the industry by launching NFC-tagged clothing line as part of its…
Advance Denim, Lenzing’s, and Asahi Kasei have teamed up to launch the LoopTy Collection, a series that combines functionality, style,…