The North Face, a leading American outdoor company, is transforming into a circular business model with the launch of a revolutionary circular e-commerce website that will re-sell, repair, and recycle clothes to keep them out of landfills.

The circular re-commerce platform, The North Face Renewed, will begin as a pilot scheme in Germany on May 4. Not only can the program retain brands in the supply chain, but it will also include a range of refurbished products for shoppers looking for affordable gear while reducing their environmental impact.

Although the scheme is only in its early stages, The North Face plans to expand it to other countries in the future, believing that the re-commerce site will offer customers more options when making purchases.

The vice president of product and marketing, EMEA at The North Face, Michael Horsch said that they view sustainability from a broad perspective. They were able to concentrate on crucial ways to have the most difference on their environmental footprint by analyzing the impact of their goods over their whole lifecycle.

He added that the North Face Renewed and their recent brand commitments are critical next steps in their ongoing efforts to reduce our environmental footprint while maintaining the durability and technical standards.”

In addition, in honor of Earth Day on April 22, The North Face has pledged that by 2025, 100% of the top fabrics used in its garments will be recycled, regenerative, or renewable. The top fabrics used for The North Face – polyester, nylon, cotton, and leather – account for about 93% of its weight and 97% of its greenhouse gas emissions.

According to The North Face, 80% of synthetic fashion materials will be recycled by spring 2022.