Nissan and Beams team up to blend fashion and automobiles

Nissan has introduced the “Denim Tribute” collection, featuring six car models designed in collaboration with Japanese denim brand Beams, highlighting the artistry of selvedge denim. The collection includes the Roox, Sakura, Serena, X-Trail, Note, and Dayz models, each incorporating denim-inspired design elements both inside and out.

Exterior features include blue door mirror covers inspired by indigo dye and orange accents on the front grille and aluminum wheels, reflecting denim’s signature wheat-colored stitching and Beams’ distinctive hue. Inside, polyester seat covers mimic the reverse side of denim fabric, complete with selvedge IDs, orange stitching, and Beams-branded tabs. Floor carpets are also edged with orange trim, adding to the cohesive theme.

The Beams logo, presented in orange, appears prominently on the steering wheel, door entrances, and alongside the car emblem, making the collaboration unmistakably co-branded. Each model is available in limited quantities, with interested buyers required to apply online and visit a dealership for appointments.