Nikwax has unveiled its latest innovation, the Direct.Dry Down line, setting a new benchmark in waterproof down with great performance and sustainability. This PFAS-free range offers three performance levels, allowing outdoor brands to choose the best hydrophobic down solution for their needs.

Direct.Dry Down 1K provides up to 1,000 minutes of shake time, making it ideal for both recycled and virgin down. Direct.Dry Down 5K delivers up to 5,000 minutes of water resistance, designed for premium virgin duck and goose down. The Direct.Dry Down 25K leads the industry with an unmatched 25,000 minutes of shake time, ensuring maximum protection for extreme conditions.

This range offers superior water resistance, maintaining loft and breathability even in wet environments. It is designed for durability and works seamlessly with Nikwax aftercare products, extending the lifespan of outdoor gear. The Direct.Dry Down collection is bluesign® APPROVED, PFAS-free, and certified for sustainability, using only RDS, GTDS-certified, or recycled down.

Brian Davidson, CEO of Nikwax, stated, "For over a decade, Nikwax has led the way in waterproof down technology. With Direct.Dry Down, we are proud to push the boundaries of performance and sustainability, empowering brands to develop award-winning products that meet the highest industry standards."