NIKE, Inc. names G. Scott Uzzell President and CEO of Converse, Inc.

Uzzell joins Converse at an exciting time as the brand sets the stage to move into new spaces by reconnecting to its heritage in sport. Uzzell began his career within sales and marketing for companies such as Procter & Gamble, Coca-Cola and Nabisco, before returning to Coca-Cola in 2000 in the Strategy & Planning division. Since then, he has held a number of leadership positions across its business including McDonald’s U.S. Division, Global New Business Development, Global Marketing, ZICO and VEB.

In addition, Uzzell serves on the boards of State Bank and Trust Company; Fairlife, LLC; and Suja Juice Company. Uzzell is also a member of the Florida A&M University Foundation Board as well as a member of the Executive Leadership Council (ELC).

Uzzell will report directly to Michael Spillane, President, Categories and Product, NIKE, Inc. Uzzell replaces Davide Grasso who has decided to retire at the end of this calendar year.

Michael Spillane, President, Categories and Product, NIKE, Inc said that, “Scott’s unique blend of experience driving both strategic business growth and strong brand development is well-suited to help unlock the full potential of the Converse Brand and lead its next phase of growth globally.” Also, As head of Coca-Cola’s VEB Group, Uzzell led the identification and development of a portfolio of high-growth brands for The Coca-Cola Company, including Honest Tea, ZICO Coconut Water, Fairlife Milk and Suja Juice, contributing to new revenue streams for the company.

NIKE, Inc. announced that effective Jan. 22, 2019, G. Scott Uzzell will become President & CEO of Converse, Inc. Uzzell comes to Converse from The Coca-Cola Company where he most recently served as President, Venturing & Emerging Brands Group (VEB).

Recent Posts

Gebrüder Otto, ITA Augsburg develop towels with 50% recycled fiber

Gebrüder Otto has partnered with the Recycling Atelier at ITA Augsburg to create cotton towels using yarns made from 50%…

13 hours ago

Scientists develop silk threads, turning clothing into power sources

Scientists have found a way to turn textiles into energy sources by creating a unique silk thread coated with a…

13 hours ago

The LYCRA Company launches LYCRA TOP COMFORT fiber

The LYCRA Company has introduced its newest advancement for pantyhose waistbands, called LYCRA® TOP COMFORT fiber.

13 hours ago

Lenzing Nonwovens expands LENZING lyocell dry fiber line

Lenzing Nonwovens has expanded its LENZING Lyocell Dry fiber range with two new cellulosic fibers: a fine dry fiber and…

1 day ago

Avery Dennison unveils Optica for supply chain transparency

Digital identification expert Avery Dennison has launched a new platform designed to increase transparency across brand and manufacturing supply chains.

1 day ago

Aware and Baichuan Resources partner for textile transparency

Traceability platform provider Aware has announced a collaboration with Baichuan Resources Recycling, a leader in recycled polyester, yarn, and fabric…

2 days ago