The next Intertextile fair – Intertextile Pavilion at the Shenzhen International Trade Fair for Apparel Fabrics and Accessories 2016 – will provide the international apparel fabrics and accessories industry with further opportunities to benefit from, this time in South China as the recent Spring Edition of Intertextile Shanghai Apparel Fabrics saw strong enthusiasm with the Chinese market.

Intertextile Pavilion Shenzhen is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; the China Textile Information Centre; and the Shenzhen Garment Industry Association.

Nearly 700 exhibitors will showcase from 7 – 9 July at the Shenzhen Convention & Exhibition Center in halls 6, 7 and 9 across 30,000 sqm, an array of high-quality fabrics for ladieswear, casual wear, lingerie & swimwear and suiting, the latest silk & silk-like, jacquard, print, wool & wool-like, cotton, functional, man-made, spun, denim and knitting fabrics, as well as accessories, lace & embroidery, leathers & furs, yarns & fibres and design & testing products and services.

In addition, the fashion garment fair – 16th China International Brand Fair Shenzhen (halls 1, 2, 3 and 4) and a fashion show (hall 5) – will take place concurrently.

Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd, speaking on the South China market said that Guangdong province’s garment production output has been growing rapidly over the last year. In 2015, a total of 6.5 billion units of clothing were produced there, representing a 2.5% growth compared to 2014. Because of this, the demand for apparel fabrics and accessories in the South China market has been steadily increasing.

Ms Wen also highlighted about the fair’s favourable location. There are over 2,000 garment manufacturers and more than 800 fashion brands located in the city of Shenzhen, and with the easy commuting distance between Hong Kong and other cities in Southern China, this fair attracts many top fashion brand buyers every year.

In the 2015 edition, over 14,800 buyers from 26 countries and regions attended the fair, including well-known international fashion brands such as BBLLUUEE, Crocodile, Diesel, G2000, Initial, INSUN, Miss Sixty, Mothercare, Pepe Jeans London, Replay, s.Oliver, Urban Revivo and Zara.

The exhibitor participation profile shows that Intertextile Pavilion Shenzhen is particularly popular with Asian suppliers. As of this month, not only have the Taiwan Pavilion, organized by the Taiwan Textile Federation (TTF), and the Korea Pavilion, organized by the Korea Fashion Textile Association (KFTA) and Daegu Gyeongbuk Textile Industries Association (DGIA), confirmed their return, but the debut Fine Japan zone is also set to be formed by a number of leading Japanese suppliers. A range of high-quality cotton and man-made fabrics for ladieswear as well as causal wear with quick delivery service will be featured in the zone.

Mr Ryu Hong-Kun, General Manager of the Korea Textile Center, was one of the Asian exhibitors last year said that numerous serious buyers visiting their booth and many of them were from the South China market. Therefore, the Shenzhen fair is definitely an effective platform for them to promote their new products and expand their business in this market.

Intertextile Pavilion Shenzhen’s main purpose is to allow the global industry to further establish their business in this promising market.