BRAX from Germany, Jolo Fashion Group from the Netherlands, and Shinsegae International from South Korea have joined the Cotton Made in Africa (CmiA) program, which is headquartered in Hamburg, Germany.

The CmiA advocates for sustainable cotton farming, environmental protection, and better working and living circumstances for small-scale farmers and their families.

Tina Stridde, managing director of the Aid by Trade Foundation and the CmiA initiative, said that only with committed partners by their side can they advocate together for small-scale farmers in Africa, their families, and the responsible production of their raw materials today and in the future. Their recent growth demonstrates that firms from all over the world, whether small brands or major corporations, can achieve their own sustainability goals and make them visible to their customers by using Cotton made in Africa.

Lee Seock-koo, CEO of Shinsegae International, said that African cotton has impressed them. The standard takes into account both the social and environmental elements of cotton production. This enables them to source their textiles in a sustainable manner and provides their consumers with what they are increasingly seeking: a sustainable alternative to traditional goods.

CmiA gives a voice to the small-scale farmers who are the backbone of the fashion industry as one of the world's leading efforts for sustainably produced cotton in Africa. According to the CmiA standard, over one million small-scale farmers from 10 countries in Sub-Saharan Africa account for around 30% of total agricultural output.

According to the findings of a recent study, CmiA cotton has a lower ecological footprint than the global norm and emits 13% fewer greenhouse gases than the global average for cotton cultivation. Small-scale farmers gain access to agricultural and business training that helps them enhance yields and cultivation methods.

CmiA is an active champion for topics such as healthcare, respect for children's rights, and equal rights for men and women, in addition to sustainable cotton production. This immediately adds to increased local community understanding of social issues. Improved working conditions also assist factory workers in ginneries, where cotton seeds are removed from the fibers by machine. The Cotton produced in Africa label helps consumers identify these products. Each purchase is a direct investment in bettering living circumstances and environmental protection.