New York-headquartered, Nativa, has announced a collaboration with Shaniko Wool Company to introduce Nativa Regen in the United States.

The sole wool-processing factory in the USA is run by Chargeurs, the parent business of Nativa.

The goal of Nativa Regen, the first regenerative wool program to be introduced in the USA, is to maintain biodiversity, enhance soil and water quality, and assist companies in reducing their carbon footprints and reaching their sustainability targets.

Brands that use wool from the initiative to make clothing will commit to assisting farmers, communities, and regenerative agricultural techniques. A double Nativa/Responsible Wool Standard (RWS) accreditation, which ensures sustainable practices from the farm to the final garment, will be available to brands and farmers that take part in the initiative. The accreditation, which is supported by blockchain technology, attests to a dedication to transparency.

Federico Paullier, CEO of Chargeurs Luxury Fibers, said that they look forward to welcoming US-based farmers and companies to the initiative and helping them as they transition to regenerative techniques.

The Oregon-based Shaniko Wool Company, which has nine farms in four states, was the first US wool producer to be awarded Textile Exchange RWS accreditation. The business obtained the first dual Nativa-RWS sustainability accreditation as a member of the Nativa Regen program.

With the introduction of Nativa Regen, Chargeurs is able to oversee the first processing of traceable, certified Nativa wool in the nation as well as its procurement, enabling brands to benefit from the low-carbon advantages of domestic manufacturing in the USA.

In addition to working together with premier research institutions, universities, and environmental sustainability pioneers like Quantis, Nativa also works directly with farmers all over the world, including those in Australia, Uruguay, Argentina, and now the United States. Partners who now sell Nativa wool in the USA.