The mPedigree network, a global leader makes use of mobile and web technologies in securing products against faking, counterfeiting and diversion has introduced a new technology, the Goldkeys Technology to fight against piracy in Ghana’s textile industry.
The Goldkeys technology, is part of a new campaign to end the age-long canker in the local textile industry of Ghana. The new technology will help textile dealers to authenticate original textile products by attaching scratch-labels with code on the packs of product.
According to Selorm Branttie, the Strategy Director of mPedigree, the adoption of GOLDKEYS to protect GTP waxprint and other high value textile brands marks a new high of innovation in a sector that has historically been a major job creator and leading light of Ghanaian manufacturing.
The Goldkeys technology was launched in a new campaign nicknamed OGA (Original, Genuine, Authentic) is in collaboration with Premium African Textiles, owners of GTP, Vlisco and Woodin Textiles. The campaign comes at a time when government has constituted a task force to fight piracy which is said to be eroding gains made in the textile industry.
The task force which gained notoriety for seizing pirated textiles and burning them was at some point disbanded by the ministry.
Stephen Badu, Marketing Director of Premium African Textiles, emphasised in a speech at the launch of the campaign that his company was committed to breaking ground in the use of the latest technology to ensure that their customers secure the full value of the product they purchase.
He said that as a brand that cuts across several markets beyond Ghana, Premium African Textiles aims for international standards, and that the company cannot allow anything to interfere with its focus on quality.
mPedigree is convinced its Goldkeys technology would help fight piracy in the textile industry.
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