A large part of Monki’s brand DNA is its initiative to make its business more sustainable. Monki’s 115 brick-and-mortar stores offers garment recycling and are powered by renewable energy and it’s current addition of wholly sustainably sourced cotton includes organic and recycled cotton, as well as a use of the Better Cotton Initiative, a non-profit that aims to improve the cotton industry for both workers and the environment.

The brand declared that, “Organic cotton is grown without pesticides and chemical fertilizers from non-GMO seeds. Recycled cotton re-uses valuable fibres.”

Monki first launched independently in 2006 in Sweden, as part of the H&M Group.

After joining the H&M Group. Monki has built a presence in international markets throughout Europe and Asia. Its aesthetic is defined as a blend of “Scandi cool with the energy of Asian street style.”

Scandinavian womenswear brand Monki is on a goal to assist only sustainably sourced materials. The brand aims to complete this goal by 2030, but it has announced that this autumn, it has reached the next step in the process.100 percent of Monki’s cotton products will be sourced sustainably, as of this season.