Luxury fashion brand, Moncler, has announced that after AW23, all animal fur obtained from specially bred or wild-caught animals would be removed from all of its collections.

The Italian fashion house hopes that this pledge will draw attention to its ethical business practices and build on the brand's long-standing relationship with LAV, an Italian animal rights organization, as a Fur Free Alliance representative.

More than 1,500 brands from around the world have pledged to stop wearing fur and have joined the international Fur Free Retailer movement.

Fur Free Retailer connects fur-free businesses with ethical shoppers. Its online list informs customers about a retailer's fur policy and attempts to persuade businesses to go fur-free.

Moncler joins a growing list of multinational businesses, including Armani, Gucci, Prada, and Yoox Net-a-Porter, in pledging to remove actual fur from their ranges.

Simone Pavesi, LAV Manager for the Animal Free Fashion Area, said that LAV applauds Moncler for making the responsible decision to permanently abandon animal furs from its collections. Their commitment to Moncler and other fashion firms continues to grow as they work toward new goals for a more sustainable fashion industry and animal protection.

Claire Bass, Executive Director of Humane Society International UK, said that they’re happy that Moncler will stop purchasing fresh fur this year as part of a positive engagement with Italian animal conservation group LAV. They urge the UK government to reflect the popular and corporate opinion and bring forward legislation to outlaw the sale and import of fur as another major company make the sustainable and humanitarian decision to terminate all involvement in this horrific trade.