Momotaro Jeans is introducing a fresh approach to its retail and design to showcase Japanese denim both locally and internationally. The brand is improving its fabric. Known for their deep indigo jeans, they are now using finer threads to enhance the color and reduce shrinkage after washing. They are offering jeans dyed with natural Japanese indigo, highlighting their traditional craftsmanship.

The brand is experimenting with new denim blends, including silk for a smooth texture and cashmere for softness and lightness. The jeans will feature a new logo that blends traditional Japanese emblems with a modern twist.

Momotaro Jeans has also opened a new store in Kyoto and launched a new website. The Kyoto store, designed by renowned architects Jun Aoki and Masatoshi Shinagawa, combines traditional and modern elements. The new website simplifies online shopping and provides denim care tips.