M&J Group broadens its horizons thanks to Italian R&D

The international garment maker increases its penetration on new Asian markets and reaches India for the first time, relaunching a new product strategy also in China, driven by Italian research, announcing for 2017 a turnover increase, reaching 110 million dollars.

M&J Group focuses on quality, research and high-end proposal, shaping its trade strategy for expansion on less traditional markets for the Bangladesh garment corporation with a turnover increase for 2017, which has reached 110 million dollars, increasing margins as well, compared to the 103 million dollars turnover registered in 2016, thanks to a new strategic approach. Its portfolio has been expanding also in Italy by starting a collaboration with major brands in the luxury denim sector.

After the great success at “Denims and Jeans India”, the international denim exhibition organized in this country for the first time (25-26 September), following its participation in Kingpins China Tour (4-8 September), the Group is once again a trend-setter among large-scale garment-makers in Bangladesh.

New markets India and China thus become priority goals for M&J Group, with the support of Italian R&D innovation. The research centre of the team led by Fabio Adami Dalla Val – R&D Head and Trade Marketing Manager – is based in the heart of Verona and focuses on research and development at global level; M&J is one of the first companies in Bangladesh to conduct research open to international influences.

Since early this year a new product strategy has started to be developed, intended expressly for large-scale Asian markets whose successful diversified and innovative approach is also due to major partners along the Italian value chain. Production with less massified volumes and development of a high-end offer serve the purpose of relaunching menswear. India in particular presents the most interesting opportunities for the future, says Fabio Adami Dalla Val: “India has always been a rather closed market, especially for competing manufacturers from South-East Asia. Nevertheless the growth-driven economic policies of the country have changed significantly over the past few months, paving the way – among other things – to increase in exports due also to lower duties. For a long time India has been considered a market with huge potential for the denim market and is now decisively making its way into the fashion sector both for production partners and brands which definitely find the country commercially appealing. The Indian scene is expected to become increasingly interesting, especially for those who can respond to this demand with top-of-the range products and high-end services”.

Italian connections The Group has a strong connection to Italy, based on product innovation but also on procurement. Many of the suppliers to M&J Group are indeed Italian companies, providing textiles and chemical products, as well as machinery and processing technologies. A point of strength in this relation with Italy is undoubtedly the innovation pathway, with a pivotal moment being the collection A/W 2018/19 “Designed for India”, which focuses in particular on menswear and flex fabrics, presenting state-of-the-art material with extraordinary performance levels; the collection, as the name suggests, is designed specifically for the Indian market by the company’s R&D offices in Italy; the garments in this line are very assertive, ideal for men looking for a perfect combination between fashion, innovation and elegance and sustainability

The production process has been monitored all along using START TO MEASUREâ„¢, applied for the first time to the whole line. START TO MEASUREâ„¢ is the unique and original fact- checker for sustainable change, a truly cutting-edge technology, developed entirely by M&J Group, which allows for detailed monitoring of resource use throughout the garment finishing process, as confirmed by the short demo video which can be viewed on Vimeo: ttps://vimeo.com/214806041.

M&J is also a standard bearer for sustainable approach in Bangladesh, having many certifications in its portfolio, including the highly prestigious “LEED Platinum”, the most important international certification for buildings with a low environmental impact, awarded to as many as two companies out of the nine in the Group, a leader worldwide with Geneis Washing LDT, the first laundry in the world to have received the important award in (inserire l’anno).

With its cutting-edge communication and innovation path, after having been the first company in the country to attend Denim Premiére Vision in April this year, the Group has confirmed its participation in the November edition, where it will be showcasing its innovative SS 2019 collection.

About M&J Group
Leading manufacturer chosen by some of the most renowned and authoritative fashion brands worldwide, M&J Group is the place where passion and innovation bring to life the most efficient and reliable garment production system. Founded in 1965 in Sirajgonj, Bangladesh, today the Group manages nine sister concerns, each one specialized in a different phase of the production cycle. In order to win the challenge of sustainability, M&J Group developed START TO MEASUREâ„¢: a revolutionary hardware/software system that allows the company to measure the actual resource consumption and total value added time per garment,this being a trademark of the group.For updates and general information see also M&J Group official Facebook Page.