Miu Miu collaborates with Levi’s to upcycle ‘Made in USA’ denim

Miu Miu debuted its first-ever collaboration with the American clothing brand Levi’s. The Miu Miu Upcycled range consists of pre-owned denim that has been revamped with the Italian label’s playful use of embellishment and color.

The focus of the range is on the retro “Made in USA” men’s 501 jeans and Trucker jackets from the 1980s and 1990s that have been restyled for women. The designs are a play on “masculinity and femininity,” according to Miu Miu, and they tap into the growing demand for regal adornments and glamour. There are no two items of the set that are alike.

The retro denim is hand-embellished with Miu Miu floral, crystal, pearl, and all-over diamanté embroideries that are “instantly identifiable.” Jeans are elevated with bold leather patches incorporating Art Deco-inspired intarsia motifs, and Trucker jackets are elevated with on-trend puffed sleeves. Some jeans feature ivory silk Duchesse turn-ups, while jackets feature exaggerated white lace collars.

Each piece is finished with a Miu Miu signature pink backpatch. A specially commissioned Miu Miu carrier bag stamped with Levi’s logo completes the look.

The campaign for the collection, which will debut in mid-May, features Miu Miu “muses” actor Emma Corrin and models Lila Moss and Georgia Palmer. It will be available first at Selfridges in London and IAPM in Shanghai. The collection will then be sold at Dover Street Market in Los Angeles, 18 Miu Miu stores around the world, and on miumiu.com.

Last year, Miu Miu launched the first Upcycled by Miu Miu range, which featured 80 reworked retro dresses from the 1930s to the 1980s. Miu Miu embroideries and embellishments were used to complete the restored skirts.

Recent Posts

Swisstulle advances dyeing efficiency with JigMaster

Swisstulle adopted JigMaster for its dyeing and finishing operations, especially for high-quality technical textiles used in fashion and automotive industries.

2 days ago

Birla Cellulose and Circ partner to scale textile recycling

Birla Cellulose, a leader under the Aditya Birla Group, has announced a long-term partnership with Circ, a U.S.-based textile recycling…

2 days ago

CARBIOS unveils enzymatically recycled polyester t-shirt

CARBIOS has collaborated with leading brands Patagonia, PUMA, Salomon etc. to create a groundbreaking polyester garment made entirely from textile…

2 days ago

Yangi launches sustainable fiber-based food tray

Yangi, renowned for its renewable packaging solutions, has launched a fiber-based food tray as a sustainable alternative to plastic trays…

2 days ago

Tarpaulife Project develops alternative to PVC-coated fabrics

The European Tarpaulife Project is working on polyolefin-coated fabrics, such as polyethylene, that can be manufactured to compete with PVC-coated…

2 days ago

Better Cotton to standardise measurements for cotton production

Better Cotton has joined the global non-profit alliance, Cascale, in a three-year project aimed at standardising LCA methods across the…

2 days ago