Mellowdrama
Mellowdrama has launched its latest ready-to-wear collection, ‘AlterEgo,’ created using repurposed fabric waste. The collection focuses on themes of individuality and self-expression while promoting sustainable fashion practices.
In a press release, the brand described the collection as “a call to embrace your true self.” The pieces are designed to be versatile, suitable for everyday wear while also making bold style statements. The collection blends mellow comfort with striking and unique designs.
The collection features textiles like twills and cotton, offering soft silhouettes combined with textured separates and structured pieces. Standout designs include zipper-trimmed ruffled black sets, metallic trench coats, and fringed distressed denim.
‘AlterEgo’ is now available on Mellowdrama’s direct-to-customer e-commerce platform and at its exclusive outlet at The Dhan Mill in New Delhi. Aaina Mahajan, a London College of Fashion graduate, leads the brand’s commitment to sustainable fashion with this innovative approach to repurposing fabric waste.
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