UK-based high street nursery brand, Mamas & Papas, is collaborating with the charity Oxfam to launch a clothing take-back scheme to extend the life of their baby items by allowing consumers to re-love, reuse, or recycle them.

The partnership is part of the brand's commitment to putting the environment, social responsibility, and governance at the heart of its business, and it coincides with a financial sponsorship to Woodland Trust, the UK's largest woodland conservation charity, to help protect native woodland in the Northern Forest and fund a new woodland grove in Bolton.

Nathan Williams, chief operating officer of Mamas & Papas, said that through their Oxfam partnership, they aim to make it easy for their customers to donate products they no longer need, boosting circularity, decreasing waste, and raising essential funding to battle global poverty.

Lorna Fallon, retail director at Oxfam GB, added that they're pleased to work with Mamas & Papas to enable consumers to donate garments to Oxfam, which will raise crucial funding to combat poverty around the world.

Furthermore, the retailer announced that it has joined the Ethical Trading Initiative's (ETI) code of labor practice. The code intends to strengthen and protect the human rights of abroad employees throughout the company's worldwide supply chain, covering problems such as pay, working hours, health and safety, and the ability to join free trade unions.

Williams added that while they're already dedicated to ethical trade through SMETA audits, their ETI membership strengthens their commitment by expanding their ties, not just with their suppliers, but also with their workers. They're delighted to engage with ETI as members to advance these projects and gain a better knowledge of what's required to make them a reality. The struggles of the previous several years have demonstrated their business's resilience and openness to change. Looking ahead means collaborating with the appropriate partners to ensure their ESG approach has a significant and demonstrable impact on their communities and stakeholders.