In an initiative of the Maharashtra State government to make the specific handloom industry a peoples’ movement once again and encourage the sector through new marketing tactics, the Maharashtra State Khadi and Village Industries Board (MSKVIB) has rebranded khadi as ‘MahaKhadi’ to A ‘MahaKhadi Yatra’.
MSKVIB deputy CEO Bipin Jagtap said that rebranding seemed to be the perfect solution to attract youngsters and take khadi products to the international market.
The MahaKhadi Yatra will be held across Maharashtra from October 9 to December end and showcase a wide variety of products manufactured by rural entrepreneurs, such as honey, soaps, bamboo crafts, warli paintings and handmade artefacts.
The first MahaKhadi outlet will open in Pune. MSKVIB has 120 sectors under the Gramodyog with around 7 lakh entrepreneurs.
In Maharashtra, the sale of khadi products from its 23 manufacturing units was worth Rs 1043.84 lakh in 2015-16 and Rs 1097.71 lakh in 2016-17.
It has been launched by the board from Mumbai to take khadi to the high street fashion scene.
YKK continues to make strides toward its sustainability and climate neutrality targets with impressive progress reported in 2024.
Better Cotton has taken a significant step toward promoting sustainable cotton practices by signing a strategic roadmap with Uzbekistan's Ministry…
The Cellulose Fibres Conference is set to make a significant return with an expanded agenda aimed at fostering a circular…
Triarchy has teamed up with supermodel and climate advocate Amber Valletta to promote its exclusive Plastic-Free Stretch Denim collection.
To combat cracking, researchers have discovered an innovative solution that repurposes waste carpet fibers into concrete, significantly reducing cracking risks.
This week in Germany, the denim giant, Levi's, introduced the Levi’s Jeans Fit Guide, an innovative voice-driven tool powered by…