Maaree and Ashmei launches eco-friendly sports bra

Women’s sports performance clothing brand Maaree, has partnered with a sustainable cycling equipment manufacturer, Ashmei, on a limited-edition sports bra.

Maaree’s first collaboration, the daily Maaree x Ashmei empower sports bra, was created to promote both brands’ “similar preoccupation with performance and sustainability” while providing medium-impact support for women.

The bra comes in an army green color that pays homage to both urban and rural outdoor environments. It has a novel slot and snap clasp, a comfortable racerback strap, and a fully elastic body composed of non-stretch fabric to assist prevent motion when carrying out any form of exercise.

With a curved panel running over the top of the breasts to provide extra support, the integrated Overband Technology, which Maaree describes as “game-changing,” has been engineered to drastically limit upward and downward motion.

The sports bra is also manufactured entirely of post-consumer plastic bottles and recycled Econyl regenerated nylon fabric, which is both soft and durable. The Maaree x Ashmei empower sports bra is available in sizes XS-XL and costs 49 pounds.

Recent Posts

Harsh Vardhan Jalan, Liva Fabrics unveil sustainable collection

Harsh Vardhan Jalan has collaborated with Liva Fabrics to launch a couture collection named 'Prana', which embodies sustainability and artistic…

9 hours ago

AbTF introduces transparency standard for organic cotton

The Aid by Trade Foundation (AbTF) has launched a new transparency standard to improve the tracking of sustainable cotton throughout…

9 hours ago

RapidMade launches innovative thermoformable carbon fiber

RapidMade, a company specializing in 3D printing, thermoforming, and engineering services, has launched Aerolite in partnership with West Lake Plastics.

9 hours ago

LOOMIA, AFFOA unveil innovative textile heating technology

LOOMIA and AFFOA have introduced the Gentoo Heater—a cutting-edge flexible heating solution designed for ultra-cold environments as low as -60°C.

1 day ago

Circ launches Fiber Club to accelerate adoption of recycled textiles

Circ, a U.S.-based textile-to-textile recycling innovator, has unveiled Fiber Club, a pioneering initiative in collaboration with Fashion for Good and…

1 day ago

Hologenix, Sunlighten launch products with infrared innovation

Hologenix has announced its second collaboration with Sunlighten, a leading provider of infrared saunas and portable light therapies.

1 day ago